Privacy Policy

We collect information you provide directly:

• Account & profile — name, email, and profile details when you create an account in the HOD app or on our website.
• Contact form — name, email address, and message when you reach out to us.
• Store & membership purchases — name, email, shipping address, and order details when you buy from our store or subscribe to a membership. Payment card information is processed directly by Square and is never stored on our servers.
• Session & class bookings — name, email, and booking details for training sessions and classes, whether booked in the HOD app or through our website.
• Health & fitness data — workouts, measurements, progress photos, and nutrition logs you choose to enter in the app, and, only with your explicit permission, data synced from Apple Health, Health Connect, Fitbit (through Google) or Withings (such as steps, sleep, heart rate, weight, and food logged in other apps). See section 4 for how we handle Fitbit and Google data.
• Waiver details — date of birth, phone number and an emergency contact when you sign the liability waiver.
• Messages & community activity — messages you send to trainers or other members (including photos, videos, voice messages and files you attach), and posts or comments you make in the app’s community features.
• Video sessions — when you join a virtual class, consult or call, your name is shown to the others in the session. We don’t record video sessions.

We also collect limited technical data automatically (device type, app version, crash reports, and general usage analytics, plus standard web server logs for the website) to keep the app and website reliable and to fix problems.

• Respond to your inquiries and questions
• Process and fulfill store orders and memberships
• Confirm and manage training session and class bookings
• Let your trainer track your progress and personalize your programming
• Send order confirmations, booking reminders, and other transactional messages
• Diagnose crashes and improve our app and website
• Produce AI results you ask for in the app (meal estimates, form feedback, nutrition and recovery insights, workout plans)
• Review reports of abusive content and keep the community safe

We work with the following trusted services to operate our business:

• Square — payment processing for memberships, store orders, and session bookings. Your card details go directly to Square. See squareup.com/us/en/legal/general/privacy.
• Anthropic (Claude AI) — only when you use an AI feature in the app and agree to it: the meal photo, form-check frames, food log or workout details you submit are sent to produce the result. Anthropic processes this for us only and does not use it to train its models. You can turn AI features off in the app under Profile → Settings.
• Supabase — secure database hosting for accounts, bookings, and order records.
• Apple Health / Health Connect — only if you opt in, to sync fitness data with the app.
• Google Health API (Fitbit) and Withings — only if you connect them, to sync data from your Fitbit or Withings devices. See section 4.
• Daily.co — video for virtual classes, consults and calls. Sessions are not recorded.
• Cloudinary — storage for photos, videos and voice messages you upload or send in the app.
• Resend — transactional email delivery (contact form responses, order and booking confirmations).
• Sentry — crash and error reporting, including short app session recordings with all text and images hidden, so we can fix problems in the app.
• PostHog — in-app usage analytics, to understand how the app is used and improve it.

We do not sell, rent, or trade your personal information to any third party.

If you choose Connect Fitbit in the HOD app, you sign in with your Google account and decide which data to share. With your permission we read, and only read, the following from the Google Health API:

• Activity — daily steps and active calories
• Health metrics — weight, resting heart rate and heart rate variability
• Sleep — time asleep each night
• Nutrition — daily calories, protein, carbohydrates and fat you log

We use this data only to show your progress to you in the HOD app and to your HOD coach and gym staff, so they can personalize your training and nutrition. We store daily totals, not minute-by-minute readings, and never write to or change your Fitbit or Google data.

We do not sell this data, use it for advertising, use it to determine credit-worthiness or for lending, or use it to train artificial intelligence models. We don’t share it with anyone else except the service providers that host and run the app for us (listed above), as needed to provide the service, or where the law requires it. People at HOD other than your coach and gym staff don’t see it unless you ask us to (for example, for support), or we must for security or legal reasons.

House of Dreams’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

You can disconnect at any time with Disconnect Fitbit in the app (Profile → Health), which stops all syncing and revokes our access, or from your Google account’s security settings. To have the synced data deleted too, delete your account in the app or email us and we’ll remove it within 30 days. Withings works the same way and is disconnected from the same screen.

We retain contact form submissions for up to 12 months. Order and membership records are retained for 7 years to comply with financial record-keeping requirements. Workout, health, and progress data you enter in the app is retained for as long as your account is active. When you delete your account, order and membership records are kept without your name.

Deleting your account: in the app, go to Profile → Settings → Delete account, or sign in at portal.house-of-dreams-performance.com/delete-account. Deleting cancels any active membership, removes your private photos and health data, and can’t be undone. You can also email us and we’ll do it for you.

Our website uses only essential cookies and local storage required for the shopping cart to function. The HOD app stores session information locally on your device to keep you signed in. We do not use advertising cookies or cross-site tracking.

You have the right to:

• Request a copy of the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data, including deleting your account entirely from within the app
• Opt out of any future marketing emails
• Turn off AI features at any time in the app (Profile → Settings)
• Report content and block other members in the app
• Revoke Apple Health / Health Connect access at any time through your device settings, and disconnect Fitbit or Withings in the app

Our website and app are not directed at children under 13. We do not knowingly collect personal information from children under 13. Youth training clients must have a parent or guardian handle bookings, payments, and account creation.

We may update this policy from time to time. The “Last updated” date at the top of this page reflects when changes were last made. Continued use of our app or website after changes constitutes acceptance of the updated policy.

Questions about this privacy policy or your data? Reach us at hodperformance25@gmail.com or through our contact page.